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How to Land More Roofing Jobs Than Your Competitors

May 25, 2021 by Infinite Roofing Leave a Comment

Each year the roofing industry continues to grow and each year over the past five years it has grown on average 3% consecutively. This has led to a burst of new businesses that are taking full advantage of the roofing industry. Landing more jobs and increasing your sales can seem like a difficult task but by implementing a few key strategies you can gain the upper hand. We have a few tips that will give you a sales advantage and get ahead of the competition.

One of the most important things you can do to grow your roofing business is to stay on top of your leads. If you don’t use a roofing CRM stop right here and get one. You need to keep all your leads or “contacts” in one spot and have a clear organized way that you manage them, this will allow you to know when all of your interactions have taken place. Knowing when you spoke last and when you should be following up with them again will give you a better shot at landing the sale. If you have gone on their estimate and submitted the quote already you need to have a system that will remind you when to follow up with them. This can either be an email, phone call or automated text message to make sure that they keep your local roofing company on their mind. 

Using a roofing CRM system will make your job easier, not only save you time and energy but also money by streamlining your business. Our company has created our own CRM software called Infinito, made by contractors for contractors. We have compiled everything that is crucial to the success of our company and put it all in one place to ensure success. Everything from a calendar that is accessible to your whole team, booking appointments section, roof measuring software, follow-up reminder, job information sheet, payments, and so much more. Without this our company would not be so successful and neither will yours until you implement an organized CRM. 

Another tip we have for your company is to streamline estimating. Having accurate estimating that is done by everyone on your team is extremely important. If you take advantage of a roofing CRM software like Infinito, you would have access to our roof measuring portion. Instead of having to purchase another app or pay a third party to get precise measurements of a roof, it is all included inside Infinito. When everyone on your team is using the same tools to produce quotes your system will be on the same page making estimates as accurate as possible. 

Over estimating being done by some and underestimating being done by others will hurt your company and reputation. Word of mouth travels fast and customer dissatisfaction with costs will impact future referrals. After you have gone on an appointment to give a customer an estimate on a roof replacement you should try and get the quote out to them as quickly as possible. Most of the time a homeowner will get several estimates so the more efficient you are at getting the quote to your customer the better your chances are at landing the sale. 

It is crucial to be prepared for questions and any objections that may come up. When homeowners are looking for a local roofing contractor some important qualities they look for is how well you know your information and if they feel like you are honest with them. The majority of our business reviews that our customers leave for us is their satisfaction with our integrity. We tell our customers if something is actually needed and never push unnecessary extra work on them. We are sure to train all of our sales team extensively so that when a homeowner has a question or concern we are able to confidently answer it and put them at ease.

It is also important for you to keep homeowners informed by taking the time to explain what the work will entail, and why a replacement or repair is necessary. This becomes even more important when more repairs are needed than originally anticipated. Your customers will appreciate having all the details and how honest you are about the job. At this point in their job process they have the opportunity to ask questions and address any concerns they have.

Along with honesty and integrity, another important tip that will help you land more roofing jobs is to communicate effectively. Having good communication may not seem like it would be an obvious competitive advantage but it will have a huge impact on how you are able to sell roofing jobs. The more that your team not only out on the field but also in the office have good communication with each other the more effective they will be as a team. This will ensure that everyone is staying connected and will reduce the likelihood of mistakes for scheduling and other common errors. This will help your local roofing company have a unified strategy for selling prospects on your services.



Filed Under: Uncategorized Tagged With: roofing companies, roofing contractors, Roofing Industry

Latest Roofing Trends

May 28, 2020 by Infinite Roofing Leave a Comment

Latest Roofing Trends In The Roofing Industry

As we all know, the top roofing trends can change from year to year. This means that some homeowners would love to get ahead of the game. Therefore, let’s take a look at some of the most popular trends from 2019 that we will be seeing more of in 2020 and into 2021. Knowing a few roofing trends might help you find some inspiration when you decide to get a full roof replacement.

A consultation with your local roofing company will help you find a solution that adds value to your property and also complement your home’s decor with your desired style and appearance. Thanks to the latest technology and new roofing innovations, these 2019 roofing trends are only growing in popularity.

What are the best roofing systems? How are they trending?


Mixed Material Roofing

There are a lot of popular and latest roofing trends. One of them being mixed material roofing- combining metal and shingle roofs is one of the latest architectural trends. Some homeowners may realize that standing seam metal roofs and flat seam metal roofs are consistently one of the popular choices for reroofing and new roofs. The newest metal roofing trendsetter is a Hybrid Metal and Shingle Roofing System. The combination of metal roof panels and laminated shingles on separate pitched roof sections delivers the visual bang of a metal roof at a much lower cost. 

Solar Panels and Solar Shingles

The rise in the popularity of solar power has people continuously expressed a desire to have more options in terms of solar products. The average homeowner is starting to wonder how much solar could save and how simple making the switch could really be. Increasing your home’s energy efficiency, minimizing your carbon footprint and saving on your energy bills makes going solar very appealing to many people.

When solar panels first became available, they had a very clumsy appearance, lack of energy efficiency and were extremely expensive. Making the switch back then just did not seem worth it. Eventually, technology development has allowed solar roofing to become a much more legitimate option for residential homes. Modern solar panels look very stylish and striking, are very energy efficient and are now much more affordable.

The cost of these materials has fallen dramatically in recent years, although it is still by no means a cheap solution. However, as the technology continues to improve, you can expect the benefits to increase and the costs to go down even more. New York is also one of the top states in the country for offering considerable state and federal solar incentives.

Cool Roofing

One of the latest trends local roofing companies get asked about is cool roofing. It is a relatively new technique. Cool roofs have the ability to reflect the visible, infrared and ultraviolet wavelengths of the sun, therefore reducing the heat transfer to the building.  It also has the ability to radiate absorbed, or non-reflected solar energy. The best thing about this technique is that it can be applied to a variety of roofing materials, colors, and designs to not only enhance curb appeal but also fit your unique style. A cool roof can significantly improve your energy efficiency, reduce your power bills and reduce wear and tear on your HVAC system. It can also make being inside a lot more comfortable.

Metal Roofs

As a top local roofing contractor, each year we’ve seen a steep rise in the popularity of metal roofing materials. This is definitely a trend we’ll be seeing more of in 2020 and beyond. Due to its aesthetic appeal and functionally, various homeowners with different home types request for metal roofs. 

Metal roofs give homeowners a chance to achieve the exact look that they want for their homes since there are a lot of styles, types, and colors to choose from. Metal roofing is stylish and able to mimic other expensive materials through metal shaping and finishing. Also, the metal roof still has a long lifespan without needing any regular maintenance. While the initial expenses for its installation can cost two to three times more than asphalt, homeowners can save money long-term as the highly reflective and insulative aspect of metal roofing reduces heating and cooling costs.

As many people are highly concerned with the environment, metal roofing materials such as aluminum and steel hold much appeal as it contains high percentages of recycled content. Aluminum roofs are also 100 percent recyclable, so there’s no need to worry about roofing materials being dumped in landfills. Thanks to its incredible durability, a metal roof is also a great choice for homeowners concerned with storm damage and costly roofing storm repairs.

Designer Options

This is a varied approach that’s not limited to a single style, material, or design. Instead, a designer roof is one that is built with specific qualities. Live in a storm heavy environment? A designer roof can be installed with storm protection in mind. Live in wildfire heavy areas? Roofs that are fire resistant are available to meet your needs. This is one trend that won’t go away thanks to its high level of customization and sustainability. 

Concrete

Today, homeowners want style, texture, and above all durability so they don’t have to worry about costly roofing repairs. With concrete tiles, those desires are easily satisfied. Although extremely heavy, the tiles are incredibly durable and versatile.

Green Roof (or Living Roof)

A more uncommon option right now, but one that is continually growing in popularity, is the living roof. We all know that moss, fungi, and other plant life are hazardous to the roof’s health. However, with professional installation, you can actually have plant life as your roof’s visible exterior, thanks to the protective materials underneath. Homeowners are finding this option saves them money on their energy bill thanks to the extra insulation provided with this roofing choice.

These green roofing systems are easy to distinguish with their multiple layers of engineered soil, protective fabric, a waterproof membrane, and a layer of vegetation to top it all off. The plant life doesn’t just add to the overall aesthetic of your property, it also comes with a multitude of benefits for your home and environment. 

Green roofs can be more expensive to install, but they can save you money in the long run. Their insulating properties lowers your home’s electricity bill, and they require very low maintenance. Green roofs work best on a sloped roof where if it storms, plants can absorb some water and drain the excess.

Synthetic Materials

The traditional asphalt shingles are desirable because they’re cheap. Slate, shake, metal, and other sturdier materials are much more expensive. Synthetic shingles made out of recyclable materials such as plastic and rubber are today’s best choices for more sustainable roofing that’s eco friendly. The material can be shaped and designed to look like the more expensive options, but at a fraction of the cost. In addition, the energy efficiency and overall of the product is nothing to scoff at. 

With the roof playing such an essential part of the home, it’s no wonder that people are always looking for ways to help it stand out. After all, just because a roof is meant to protect your home, doesn’t mean it can’t look good too. This idea has led to some new and innovative roofing possibilities. You may notice that some of these trends that will be listed were popular in the year 2019.

Asphalt Shingles

For decades, asphalt shingles have been the roofing material of choice for many homeowners, and it’s still going to stay by 2020. Asphalt is a sturdy material with a long lifespan and withstands even the most severe shifts in weather. But besides its excellent performance, these shingles have always been popular because of its affordability. 

While they don’t last as long as metal roofing, a good asphalt roof can still last for a long time. Just perform regular maintenance to increase its lifespan for even longer.

Lighter Colors 

Gone are the days when people should favor a dark colored roof over a light roof. Some people may be tired of having to look at dark, drab roofs all the time. Also, recently roofing manufacturers have become increasingly aware how much dark colors absorb rather than reflect the sun’s rays. Lighter colors are much better for your building’s energy efficiency. Lighter roofs cost less to cool and you have more control over the heating process. The longevity of the roofing materials can also be increased, since the sun’s UV rays can be destructive over time.

This means such roofs are emerging as a very popular style choice as well as an economical one. Many roof shingles are being produced in shades of soft greens, warm blues, and even neutral colors like taupe, beige and off white. While dark neutral or brown tones will never go out of style, light colors have been gaining popularity every year and are expected to gain more traction for the years to come. However, if you still prefer a dark-colored roof, you can still just add a hint of color to your roof without turning it into a terrible eyesore.

Residential Flat Roofing

As modern styles become more and more popular, local roofing contractors are now seeing flat roofs have also entered the trends for residential homes. Their style perfectly fits into the minimalistic approach many people are favoring these days.

Flat roofs are generally less expensive compared to other roof types and offer more design choices. You can also add solar panels and turn it into a green roof without too many additional expenses. Additionally, they’re easier to install, safer, and more accessible than any other roof type. It’s also possible to utilize a flat roof as an additional living and recreational area for you and your family.



The future of the roofing industry is looking bright, with new innovations and technologies becoming available all the time. The best local roofing companies will keep up with these new trends and keep you informed of the best roofing solutions available for your requirements. Call us today to discuss your options, 518-444-ROOF.

Filed Under: Flat roof, Metal Roofing, Roof, Roof Replacement, Roof Shingles, Roofing, Roofing Materials Tagged With: asphalt shingles, green roof, Latest Roofing Trends, metal roofing, Mixed Material Roofing, residential flat roofing, roof trends, Roofing Industry, Solar

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