Each year the roofing industry continues to grow and each year over the past five years it has grown on average 3% consecutively. This has led to a burst of new businesses that are taking full advantage of the roofing industry. Landing more jobs and increasing your sales can seem like a difficult task but by implementing a few key strategies you can gain the upper hand. We have a few tips that will give you a sales advantage and get ahead of the competition.
One of the most important things you can do to grow your roofing business is to stay on top of your leads. If you don’t use a roofing CRM stop right here and get one. You need to keep all your leads or “contacts” in one spot and have a clear organized way that you manage them, this will allow you to know when all of your interactions have taken place. Knowing when you spoke last and when you should be following up with them again will give you a better shot at landing the sale. If you have gone on their estimate and submitted the quote already you need to have a system that will remind you when to follow up with them. This can either be an email, phone call or automated text message to make sure that they keep your local roofing company on their mind.
Using a roofing CRM system will make your job easier, not only save you time and energy but also money by streamlining your business. Our company has created our own CRM software called Infinito, made by contractors for contractors. We have compiled everything that is crucial to the success of our company and put it all in one place to ensure success. Everything from a calendar that is accessible to your whole team, booking appointments section, roof measuring software, follow-up reminder, job information sheet, payments, and so much more. Without this our company would not be so successful and neither will yours until you implement an organized CRM.
Another tip we have for your company is to streamline estimating. Having accurate estimating that is done by everyone on your team is extremely important. If you take advantage of a roofing CRM software like Infinito, you would have access to our roof measuring portion. Instead of having to purchase another app or pay a third party to get precise measurements of a roof, it is all included inside Infinito. When everyone on your team is using the same tools to produce quotes your system will be on the same page making estimates as accurate as possible.
Over estimating being done by some and underestimating being done by others will hurt your company and reputation. Word of mouth travels fast and customer dissatisfaction with costs will impact future referrals. After you have gone on an appointment to give a customer an estimate on a roof replacement you should try and get the quote out to them as quickly as possible. Most of the time a homeowner will get several estimates so the more efficient you are at getting the quote to your customer the better your chances are at landing the sale.
It is crucial to be prepared for questions and any objections that may come up. When homeowners are looking for a local roofing contractor some important qualities they look for is how well you know your information and if they feel like you are honest with them. The majority of our business reviews that our customers leave for us is their satisfaction with our integrity. We tell our customers if something is actually needed and never push unnecessary extra work on them. We are sure to train all of our sales team extensively so that when a homeowner has a question or concern we are able to confidently answer it and put them at ease.
It is also important for you to keep homeowners informed by taking the time to explain what the work will entail, and why a replacement or repair is necessary. This becomes even more important when more repairs are needed than originally anticipated. Your customers will appreciate having all the details and how honest you are about the job. At this point in their job process they have the opportunity to ask questions and address any concerns they have.
Along with honesty and integrity, another important tip that will help you land more roofing jobs is to communicate effectively. Having good communication may not seem like it would be an obvious competitive advantage but it will have a huge impact on how you are able to sell roofing jobs. The more that your team not only out on the field but also in the office have good communication with each other the more effective they will be as a team. This will ensure that everyone is staying connected and will reduce the likelihood of mistakes for scheduling and other common errors. This will help your local roofing company have a unified strategy for selling prospects on your services.